Rebrand and customer journey to meet user needs
Newsweek Expert Forum
NEF executive community was not experiencing growth, and the target audience included 13 verticals and at least 9 seniorities. The website was very small and lacked sufficient details to help users along the buyer’s journey to make a purchase decision. The brand underwent a brand refresh and website redesign to improve UX and fine-tune messaging for its target audiences.
361% organic brand lift
Business Journals Leadership trust
BJLT is an impressive brand with a presence in 46 local markets across the U.S. The brand was in need of a refresh and the website required a redesign to fix information architecture issues and increase visibility for search engines. The brand refresh and website redesign elicited a 361% lift in visibility and more applications for membership.
Property management brand refresh with improved UX
Steadfast Living
Well-known multi-family property management company Steadfast Living came to our team to bring their brand refresh to life and solve some complicated UX challenges through a website redesign. The result was a website that positioned them as a modern, upscale, pet-friendly living solution for people in various life stages.
Improved cart user flow and design
Smashburger restaurants
Smashburger came to our team because their business growth was suffering and they were consistently relying on specials and deals to boost revenue. They were looking to our marketing and web strategy and development expertise to shift from reactive to proactive, as well as redesign the site since they were re-branding.
Corporate e-commerce website redesign
Timbercon Fiber Optics
Timbercon’s website was over 10 years old and was experiencing a dip in traffic due to poor user experience and loss of ranking due to the broken site architecture and lack of crawlability. Timbercon was also looking to position itself to implement the next phase of its website and enter into e-commerce for its 6,040 products. Additionally, stakeholders did not feel it represented their current impact as trusted leaders in the industry.