Aligning Marketing Capability for Growth, Transformation & Scale

Growth creates complexity. As SaaS and technology portfolios evolve through acquisitions, new products, sister brands, and market expansion, marketing often becomes responsible for more than the organization was designed to support.

I help executive teams strengthen marketing capability by aligning brand, positioning, go-to-market strategy, people, and operating systems across complex, multi-brand organizations. My experience spans marketing leadership, portfolio strategy, customer acquisition, marketing operations, and integrated execution.

 

MARKETING & GTM CAPABILITIES

Marketing Leadership & Scale

  • Executive Leadership & Cross-Functional Alignment

  • Human-Centric Team Development

  • Org Design & Capability Building

  • Change Management

  • Marketing Operating Models

  • Marketing Process Improvement

  • Mid-Market & Growth-Stage

  • PE-Backed SaaS & Technology

Brand Strategy & Positioning

  • Portfolio Brand Architecture

  • Market & Brand Positioning

  • Multi-Brand Differentiation

  • Portfolio Brand Governance

  • Audience & ICP Development

  • Audience Segmentation

  • Competitive Analysis

  • Messaging & Value Proposition

  • Brand Voice & Storytelling

  • Brand Identity

  • Creative Direction

Growth & Revenue Performance

  • Integrated Growth Marketing

  • Go-to-Market Strategy

  • Demand Generation

  • SEO & Search Marketing

  • Customer Experience

  • UX & Conversion Optimization

  • Performance Analytics & Attribution

  • Marketing Operations & AI

  • Omnichannel Growth

  • Revenue Performance

 

growth & business impact

Delivered 28% YoY growth across a $500M multi-brand portfolio while building scalable marketing capability

Led a 26-person marketing organization supporting a $40M paid media budget

Drove 180% revenue growth through positioning, conversion strategy, and integrated lifecycle marketing

Achieved 60% lead-to-SQL and 50% SQL-to-customer conversion rates across multi-brand SaaS initiatives

Increased brand engagement by 361% in 6 months through strategic positioning and digital growth initiatives

Led content and SEO strategy for a campaign that earned 450 page-one rankings and 500K new users, resulting in a US Search Award nomination 

 

Experience Across Growth Companies and Leading Brands

I've partnered with organizations ranging from high-growth SaaS companies to globally recognized brands, helping leadership teams strengthen marketing, clarify positioning, and support growth.

LET'S TALK
 
 

what people say…

“Charmon developed high-performing teams, managing effectively across the complexities of a remote, global staff. She led with a clear vision and high emotional intelligence. Her inclusive leadership style created a culture of empowerment and enthusiasm.

Under her guidance, the department strengthened existing brands. They launched compelling new brands and offerings. They continually improved everything from creative assets and copywriting to technical and operational elements of our martech stack.”
— VP, Communications
 

ready for the next stage of growth?

Let's discuss how I can help align brand, positioning, go-to-market strategy, teams, and marketing capability to support your next stage of growth.

let's talk