Video & Content Strategy

Video content plays a critical role in modern brand storytelling, audience engagement, and integrated marketing strategies across digital channels.

motion graphics product demo

Galloper was a new brand and the first horse transportation company utilizing a similar concept to ride share, but for horses.

My Role: Working closely with the video team we produced a product demo for 3 target audiences with the right type of characters, clothing and environments to help convey the message to all 3 audiences. The video effectively shared the message so the users quickly understood the benefits of Galloper and helped the client gain his first round of funding to grow the business.