Growth creates opportunity. It also creates complexity.
Growth Marketing Executive for PE-Backed SaaS & Technology Portfolios
I help mid-market companies with multi-product or multi-brand portfolios navigate growth, transformation, and scale by strengthening marketing capability across brand, positioning, go-to-market strategy, people, and the systems needed to execute.
As portfolios grow through new products, acquisitions, and market expansion, evolving business needs can outpace the current marketing function. I’m brought in to create clarity, align teams, and build the marketing capability required for each part of the portfolio to differentiate, perform, and support the next phase of growth.
expertise
For almost 20 years, I’ve partnered with executive and cross-functional teams across mid-market, PE-backed SaaS and technology organizations.
I connect brand, positioning, go-to-market strategy, people, and operating systems across complex multi-product and multi-brand portfolios.
The result is stronger differentiation, clearer accountability, more aligned execution, and improved revenue performance as the business scales.
brand, growth & transformation work
The best growth marketing executives have done the work. I built my career from the ground up across brand, creative, digital, campaigns, content, and customer experience. That hands-on foundation helps me connect strategy to execution across complex multi-product and multi-brand portfolios.
The work below reflects that foundation and the range required to strengthen positioning, improve go-to-market execution, and drive growth at scale.
what people say…
“Charmon provided leadership and creative direction that built brand awareness and generated sales qualified leads. She considered the unique needs of our team and transformed us from siloed “individual contributors” to a cohesive team that functioned at a high level, even on tight deadlines. In addition to her team-building skills, she also has the unique ability to create synergy between marketing strategy and creative direction. She elevated every brand she worked on by bringing together our team’s individual skillsets, which added value to the customer journey and the brand itself, through copy, images, design, development, and funnel design. ”
ready to build a growth engine that scales?
Let’s discuss how I can help align brand, positioning, go-to-market strategy, teams, and marketing capability across your portfolio to support its next stage of growth.