Rebrand and customer journey to meet user needs
Newsweek Expert Forum
NEF executive community was not experiencing growth, and the target audience included 13 verticals and at least 9 seniorities. The website was very small and lacked sufficient details to help users along the buyer’s journey to make a purchase decision. The brand underwent a brand refresh and website redesign to improve UX and fine-tune messaging for its target audiences.
361% organic brand lift
Business Journals Leadership trust
BJLT is an impressive brand with a presence in 46 local markets across the U.S. The brand was in need of a refresh and the website required a redesign to fix information architecture issues and increase visibility for search engines. The brand refresh and website redesign elicited a 361% lift in visibility and more applications for membership.
Property management brand refresh with improved UX
Steadfast Living
Well-known multi-family property management company Steadfast Living came to our team to bring their brand refresh to life and solve some complicated UX challenges through a website redesign. The result was a website that positioned them as a modern, upscale, pet-friendly living solution for people in various life stages.