Aligning Marketing Capability for Growth, Transformation & Scale

Growth creates complexity. As businesses evolve, marketing often becomes responsible for more than the organization was designed to support. New markets, channels, teams, products, expectations, and growth targets create pressure that strategy alone cannot solve.

I partner with executive and cross-functional teams to evolve marketing capability through alignment across brand, go-to-market, people, and operating systems. The result is stronger execution, improved customer experience, and high-trust, high-performance marketing organizations designed to support the next stage of growth.

My work spans strategy and positioning, team and operating model design, marketing systems and measurement, and integrated growth execution across SaaS, technology, and digital-first organizations.

 

areas of expertise

Leadership & Operational Scale

  • Cross-Functional Leadership

  • Human-Centric Leadership

  • Relationship Building

  • Org Design & Team Development

  • Change Management

  • Process Improvement

  • Agile Methodologies

  • Mid-Market & Growth Stage

  • SaaS and Technology

Brand Strategy & Positioning

  • Market Positioning

  • Brand Voice & Tone

  • Audience & ICP Development 

  • Brand Positioning

  • Competitive Analysis

  • Audience Segmentation 

  • Brand Storytelling

  • Messaging

  • Brand Identity

  • Creative Direction

Growth & Revenue Performance

  • Integrated Growth Marketing

  • Go-to-Market Strategy

  • Demand Generation

  • SEO & Search Marketing

  • Customer Experience

  • UX & Conversion Optimization

  • Performance Analytics & Attribution

  • Marketing Operations & AI

  • Omnichannel Growth

  • Revenue Performance

 

growth & business impact

Delivered 28% YoY enterprise growth while building a scalable marketing infrastructure

Led a 26-person marketing organization supporting a $40M paid media budget

Drove 180% revenue growth through positioning, conversion strategy, and integrated lifecycle marketing

Achieved 60% lead-to-SQL and 50% SQL-to-customer conversion rates across multi-brand SaaS initiatives

Increased brand engagement by 361% in 6 months through strategic positioning and digital growth initiatives

Led content and SEO strategy for a campaign that earned 450 page-one rankings and 500K new users, resulting in a US Search Award nomination 

 

brand & growth experience

 

Platforms & Technologies

Marketing & Growth Systems

  • CRM & Marketing Automation

  • Analytics & Attribution

  • Paid Media & Acquisition

  • SEO & Search Intelligence

  • Customer Experience & Conversion Optimization (CRO)

Operating Systems

  • Project & Workflow Management

  • Agile Marketing Operations

  • Cross-Functional Collaboration Tools

  • Team Structure & Operating Models

AI, Content & Experience

  • AI-Enabled Marketing Operations

  • Content Management Systems

  • Digital Experience Platforms

  • Creative & Experience Design Tools

 

what people say…

“Charmon developed high-performing teams, managing effectively across the complexities of a remote, global staff. She led with a clear vision and high emotional intelligence. Her inclusive leadership style created a culture of empowerment and enthusiasm.

Under her guidance, the department strengthened existing brands. They launched compelling new brands and offerings. They continually improved everything from creative assets and copywriting to technical and operational elements of our martech stack.”
— VP, Communications
 

ready to build a growth engine that scales?

Let’s discuss how I can help your organization strengthen marketing capability, align go-to-market execution, and scale into its next phase of growth.

let's talk