Marketing Strategy & Growth Leadership

I connect the dots between brand, performance, and go-to-market strategy, building the systems, teams, and processes that turn scattered marketing efforts into predictable, scalable growth across B2B, B2C, and SaaS organizations.

 

areas of expertise

Leadership & Operational Scale

  • Cross-Functional Leadership

  • Human-Centric Leadership

  • Relationship Building

  • Team Building & Development

  • Change Management

  • Strategic Planning

  • Process Improvement

  • Agile Methodologies

  • SMB & Mid-market

  • SaaS and Technology

Brand Strategy & Positioning

  • Brand Strategy

  • Brand Voice & Tone

  • Brand Mission & Vision

  • Persona Development 

  • Brand Positioning

  • Competitive Analysis

  • Audience Segmentation 

  • Brand Storytelling

  • Branding & Identity

  • Creative Direction

Growth Marketing & Performance

  • Integrated Growth Marketing

  • Go-to-Market Strategy

  • Demand Generation

  • SEO & Search Marketing

  • Customer Experience

  • UX & Conversion Optimization

  • Performance Analytics & Attribution

  • Marketing Operations & AI

  • Budget Ownership & Planning

 

growth & business impact

Delivered 28% YoY enterprise growth while building a scalable marketing infrastructure

Led a 24-person marketing organization supporting a $40M paid media budget

Increased brand engagement by 361% in 6 months through strategic positioning and digital growth initiatives

Drove 180% revenue growth through conversion optimization and data-driven growth strategy

Achieved 60% lead-to-SQL and 50% SQL-to-customer conversion rates across multi-brand SaaS initiatives

Led content and SEO strategy for a campaign that earned 450 page-one rankings and 500K new users, resulting in a US Search Award nomination 

 

Brands I’ve GROWN

 

Platforms & Technologies

Marketing & Analytics

  • Google Analytics & Ads

  • Google Workspace

  • HubSpot Marketing

  • Social Platforms

  • Email Marketing Platforms

  • Landing Page & CRO Tools

SEO & Digital Experience

  • HubSpot CMS, Sales & CRM

  • WordPress CMS

  • Inspectlet & Hotjar

  • SEMrush & Moz

  • Screaming Frog

  • Ahrefs

Workflow & Design

  • Jira & Confluence

  • Asana & Trello

  • Basecamp & Highrise

  • Photoshop

  • Figma

  • Sketch

 

what people say…

“Charmon developed high-performing teams, managing effectively across the complexities of a remote, global staff. She led with a clear vision and high emotional intelligence. Her inclusive leadership style created a culture of empowerment and enthusiasm.

Under her guidance, the department strengthened existing brands. They launched compelling new brands and offerings. They continually improved everything from creative assets and copywriting to technical and operational elements of our martech stack.”
— VP, Communications
 

ready to build a growth engine that scales?

Let’s discuss how I can help your organization scale growth through integrated brand, marketing, customer experience, and go-to-market strategy.

let's talk